New CLICKON work for Omnicom and Michelob Ultra, celebrating a group of often-overlooked individuals: the stadium stewards who spent the FIFA World Cup 1994, with their backs to the pitch, focused on crowd safety while historic moments unfolded behind them. Michelob ULTRA identified three former stewards who worked the FIFA World Cup 1994 and surprised them with the ultimate turnaround, tickets to the FIFA World Cup match on June 25th at Sofi Stadium. In 1994, they stood pitchside, but never got to watch a single match.
Thirty-two years later, we changed that.
