BBC StoryWorks, Brand USA, and CLICKON partnered to create the latest chapter of USA Through Film—a storytelling campaign designed to inspire travel across the United States. Co-produced with BBC StoryWorks, the series brings the culture and character of American cities to life through the personal stories of iconic talent including Jane Krakowski, Common, Hilary Swank, Helen Hunt, Colman Domingo, Mary Steenburgen, and Yaya DaCosta.
BRIEF
A cinematic journey into the places that shape America
WHAT WE DID
We returned storytellers to the places that made them
CLICKON secured seven high-profile celebrities, each revisiting the city that shaped their story. Our Studios team produced the entire series in-house—delivering world-class creative with no egos, no waste, and at 30% of traditional production cost. The result: cinematic, talent-led films that reveal each destination through authentic, intimate narratives.
RESULTS
A flagship content series inspiring travellers worldwide
The campaign delivered seven premium branded films that capture the identity and spirit of each location—designed to spark wanderlust and drive global tourism to the U.S. USA Through Film now stands as a signature storytelling platform for Brand USA, resonating with audiences through emotional, place-driven narratives.
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