Lenovo Late Night I.T. is the world’s first late-night talk series created specifically for IT decision-makers – hosted by Emmy-nominated Baratunde Thurston. Across two seasons, the show brings audiences into after-hours conversations with tech titans for unfiltered, no-BS discussions on the issues shaping the future of technology – from mental health and automation to the rise of the metaverse.
BRIEF
In a world obsessed with technology,
we focused on the people who make it matter.
WHAT WE DID
We redefined what technology content could be.
Grounded in IDG research and audience insights, we built a bold, human-first show that pushed Lenovo’s brand voice and visual identity into new territory. The result: candid, unexpected conversations that cut through the noise and positioned Lenovo as a forward-thinking leader willing to say what others won’t.
RESULTS
In partnership with leading tech publications, the series generated millions of targeted views, becoming a signature marketing platform for Lenovo. It elevated brand awareness, cemented Lenovo’s thought leadership, and created a repeatable content franchise that resonates deeply with IT professionals.
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