Northern Light Health

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Videos

Working with Northern Light Health, a 10-hospital health system in Maine, this campaign features real people on location throughout Maine and was produced to alleviate loneliness after the Covid pandemic.

Northern Light Health

More than 135,000 people over the age of 50 live alone in Maine and the campaign highlighted that better health and healing comes through human connection and provided resources online for users to evaluate if they’re suffering from loneliness, connecting them to behavioral health, primary care, and women’s health services.

The How Are You? movement brings to light that an important part of better health and healing comes through human connection. It invites all of us to look within and answer honestly about the most important thing in our life: our health. As part of a multi-faceted approach, Northern Light Health’s How are You? free digital resource offers Mainers a guide to gaining deeper understanding of our personal health and a starting place for building deeper connections.

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