Late Night I.T.

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Late Night I.T.

Lenovo Late Night I.T. is the world’s first late-night series for IT decision makers hosted by Emmy-nominated Baratunde Thurston. Two seasons of ‘after hours’ sessions with tech titans for an unfiltered, no-BS chat.. Baratunde Thurston and an inspiring mix of guests give IT leaders an unfiltered look at the most important topics in tech today – from mental health to automation to the burgeoning metaverse.

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Lenovo Late Night I.T. pushes the boundaries on the technology content genre. During candid discussions and interviews, we went places no other brand has been willing to. And we talked about technology in a way viewers have never experienced. We developed the strategic vision for Season 2 by leveraging an IDG survey of IT decision-makers which found that our customers were hungry for entertaining and informative content as well as external insights about trends in content consumption and appeal.

Late Night I.T.

Our Season 2 goals were to boost brand awareness and create thought leadership content that could stand out from a sea of sameness alongside our top tech competitors and to push the boundaries of Lenovo’s brand voice, visuals, and expertise.

By focusing on humanizing information technology (IT), the show reflects what we care about most: bypassing the status quo to deliver solutions that directly improve the lives of technology users and our communities.

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