Jose Cuervo
Jose Cuervo
Jose Cuervo, a 222-year-old tequila brand, wanted to re-establish its presence in the US, amongst millennial drinking audiences.
Under the brand tagline ‘Tomorrow is Overrated’, this campaign focused on storytelling and narrative-led content.
Production
Post Production
Videos
The campaign explored the most intense, inspiring individuals who know that tomorrow is overrated and the fullest lives are the ones that are lived in the moment, on your own terms. The campaign focused on people who defy bland and who have dedicated their lives to living bold and upending the status quo.
