Citizen Smart Watch

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Videos

In the super-crowded smart watch category that’s dominated by Apple, we were tasked with helping a 100-year-old brand stand out—with the introduction of Citizen’s CZ Smart Watch. Designed with a round face and learning technology, the watch syncs with a user’s body—and their style.

Citizen Smart Watch

The spot was shot using the innovative BOLT Motion Control System to create a dynamic look with seamless transitions and supplemented with original CGI.

So, while much of the brand’s work is true to its iconic roots, our spot needed to be as modern, innovative and stylish as the watch itself.

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