Citi
Citi
Working on year two of its successful program, CLICKON produced Citi’s Chosen Name campaign starring Michaela Jaé Rodriguez.
Production
Post Production
Videos
Citi is committed to helping drive an equitable and inclusive culture. We partnered with them to create this commercial announcing a new feature that will enable their transgender and non-binary customers to use the name that reflects who they truly are. Account holders now have the ability to use their chosen name on credit and debit cards, a major step forward for trans and non-binary people whose legal name may not align with their true name.
