Srixon Golf

Goal: Grow awareness for Srixon's up-and-coming stable of talented young players in order to better leverage their place on the roster throughout the season.

Solution: Our team wove together the story of a little-known player named Smylie Kaufman through the use of social chatter, gifs, images and video to better acquaint the audience with his easy-to-love personality. The piece was pushed out the day before The Masters during the unofficial kick-off of the golf season in order to inject his name to social conversation surrounding the event.

Results: Delivered 223% of contracted views and 150% of contracted impressions.