Vice Golf

Aim: To introduce golf audiences in the UK and USA to Vice Golf.

Solution: Brand exposure through sponsored video content that directly aligned with the Vice persona.

Results: The "Street Shot Series” video earned 175,000 views in its first week and has since surpassed 250,000 views and 2 million+ impressions across social and web-based channels. The unique format and success of the series has led to the development of a global ‘spin-off’ version now in development across Europe and the United States.