Wilson Sporting Goods
Goal: Promote Wilson Staff's "Driver vs. Driver" contest to directly increase online entrees.
Solution: Unique custom article promoting the contest through creatively weaving in multimedia elements and pop culture elements that resonate with Wilson’s target audience.
Results: Click Through Rate of 8%* and 322% increase in contest entrees. (*compared to an industry average of 0.06% for display and 1% for native)